THE GROUND WORK NEWSLETTER

Grow a well-grounded business

Subscribe to the newsletter that helps you build a sustainable marketing system that puts social media out to pasture.

Ground Work (noun):

Building and maintaining the foundational elements of a sustainable marketing system for your online business 

Maybe you know “ground work” as the trust-building training you do with your horse before you hop in the saddle, or maybe it makes you think of preparing the soil in your garden before you plant your peppers.

No matter if it’s on the farm or in your business, when you make time for Ground Work, you set yourself up to harvest all the benefits — for the long run.

Detailed view of a traditional saddle on a gray horse in a rural outdoor setting.
A rustic wicker basket filled with fresh eggs inside a barn setting, emphasizing farm life.
Herd of goats gathered inside a barn with an open door leading outside.

The Ground Work Newsletter is for you if…

You are a blogger or content creator who wants to grow an online business and live a low-tech life

Marketing takes you more time than mucking out a deep litter chicken coop, and you’re past ready for it to feel easier

Slow & intentional > rushed & ragged is your motto

Learning Pinterest, blogging, and email marketing strategies is on your business bucket list

Homesteading, homemaking, gardening, farming, or horses (or all of the above!) fill your days

Learning from someone who *actually* gets farm life and its seasonal rhythms is a MUST for you

Hey there, I’m Jen

a hobby farmer with over a decade of online business under my belt and SO much wisdom to share.

I believe you deserve to learn from someone who gets the muddy-boots-on-the-back-porch life as much as the “build a sustainable business” goals you’re working toward.

I know how to align a business with the seasonal rhythms we live by on the farm, how to develop the mindset that will help you build something that can last, and how to connect the dots of your farm and business to create a life you love.

When you subscribe to Ground Work, you get all the strategy and mindset support you need as a business owner, plus can’t-make-it-up farm stories to make you cackle. 

So what are you waiting for?


It’s time to stop forcing the tips you came across in your latest midnight Google marathon to make sense for the life and business you’re building on the farm.

Join the hundreds of subscribers who love learning from the Ground Work newsletter each week instead.